Projects

Sixteen display screens.
One visual canvas.

10 Hammersmith Grove, London

16x

Samsung display screens

4×4

coordinated screen

4.86m

overall video wall width

A powerful first impression.

A 4K reception videowall bringing digital art and visual presence to a multi-tenant building.

Requirement

Create a large visual focal point for the shared reception. Coordinate sixteen displays, content playback, image distribution and simple control within the architectural setting, with service access and clear operating guidance.

An impressive welcome, supported by coordinated AV.

Playback & image processing

Green Hippo Hippotizer playback with dual DVI outputs and HDMI capture works with a Datapath x4 controller.

Four tvONE DVI distribution amplifiers and Extron cabling complete the video path.


Project details / Highlights

Display canvas

Sixteen Samsung UD55C 55-inch LED-backlit LCD panels form the 4 × 4 wall. The layout drawing gives an overall display width of 4,861 mm and height of 2,744 mm.

Control & equipment rack

An AMX NI-3100 processor and MET-7 tabletop keypad provide operator control.

A Middle Atlantic MRK-2426 rack houses the electronics, with an HP rack-mounted LCD/KVM for access.

Built around the reception experience
A distinctive visual welcome, coordinated image delivery and practical access for operation and maintenance.

ARC brought the reception artwall to life through coordinated equipment integration, installation, programming and handover.

Working to PACS’ reception artwall specification, ARC coordinated the display installation and supporting equipment. Off-site rack preparation, AMX programming and specialist Hippotizer setup were followed by testing and commissioning. Training covered content ingest, maintenance and troubleshooting, with O&M and as-built documentation for handover.